I’m sure many of you have heard of the “One Red Paper Clip Story. If you haven’t Kyle MacDonald started with a red paper clip and traded his way up to a house. Click on the link to see the trades https://en.wikipedia.org/wiki/One_red_paperclip or check out Kyle’s Blog - http://oneredpaperclip.blogspot.ca/ It's a great story that should be applied to building your business or brand. It’s about working out a deal that works for both sides. Yes, the goal is to have the transaction benefit you, but it must help the client. This is how you build trust and once that’s established your relationship is off to the races. There were many times I walked away from deals in the past. When building Nathan’s across Canada, we walked away from 2 large deals with NHL teams. Yes, it would’ve enhanced our brand, but the cost would've buried our company financially. Cut another deal with an NHL team and made a little profit but what we received in return was priceless. They got everything penny out of us, and we were thrilled with the marketing package. Both sides walked away happy. You don’t need to close every deal; sometimes you have to walk away.
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