Monday 10 July 2017

Building Your Brand

Building your Brand does not happen overnight. Have patience, be consistent and ready to work your ass off. Growing your Brand is not a 9-5 job, but enjoy the ride because it is a lot of fun. Below are a few things to keep in mind. 
Be Yourself 
Nothing is more important in business than being authentic. You are your Brand, and your Brand is you. Honesty and Integrity should be the cornerstone of your brand. 
Social Media 
Set up accounts on all Social Media platforms. Post relevant articles, updates on your business and any successes you have. Be active and post 2-4 articles a week. Post at different times of the day and week. 
Website 
Get a domain name and email set up. Nothing is more unprofessional than handing out a business card with gmail.com at the end of your email. It is very simple to set up a website. Do not go crazy with too much information because people tend to lose interest after reading a paragraph. Keep the information short and to the point. 
Logo 
Design a logo using the correct colors and keep it simple. Make sure it is front and center on all marketing.  
Blogs 
Start blogging about topics relevant to your industry; it gives you credibility. Add a tab to your website and all post on your Social Media outlets. Try to blog every 2-4 weeks. 
Networking 
It is the key to your success. Join business groups, attend seminars, go to conferences or set up meet and greets. Use LinkedIn to reach out to old friends, colleagues, and associates. Use your hobbies as an opportunity to Network. The more people you network with, the greater chance of success you have. 
Continued Education 
It does not mean going back to school; it means attending educational seminars. I love to see how people speak, interact and hopefully learn something new. ALWAYS BE LEARNING.  
Thank you for your time and have a great day.
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